Bpost & Wunderman Thompson Bxl recently launched an original campaign to private shippers.
Here they playfully put the spotlight on why it is so easy to send parcels via bpost.
The campaign “However you send parcels, bpost makes it easy!” is a bit out-of-the-box.
It shows how easy it is for private shippers to send parcels, in a light-hearted and playful way, with a nod to the 90s.
Meet: Dina Drypants, Nigel Night & Freddy Fast !
Besides the fast delivery times, the campaign also zooms in on the large network of Drop Off Points and the convenience of 24/7 parcel vending machines. Bpost also promotes the service whereby private individuals can give a parcel to the letter carrier when he brings it to them, even when it rains.
Client: BPOST
Agency : Wunderman Thompson
Production Company: Initials LA
Director: Jef Boes
Producer: Fiona Chevalier
DP: David Doom
1e AC: Jesper Rey
2nd AC: Lukas Martens
1st AD: Tanguy Lijssens
Key Grip: Stijn de Troyer
Gaffer: Pieter-Jan Donckels
Electro: Eva Somers & Jens Callewaert
Stagiair Electro:
Styling: Inger Pedersen
H&MU: Gino Beeckman
Set Dressing: Karina Soors
Cast: We Want You
Offline edit: Robin De Praetere & Bram Dutry @Frames postproduction
Grading: François Dubois
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