Hair ads often use wind to showcase volume, movement, and lightness. Since the Netherlands is naturally one of the windiest countries in the world, this campaign uses real Dutch wind in everyday, recognizable situations to authentically demonstrate the volume created by Andrélon Kokos Volume Boost.
Andrelon
Wing of Change
Client: Andrelon
Executive Creative Director — Asli Sahin, Joao Inacio
Creative Director — Lorene Faivre
Sr Copywriter — Jesse Rider
Sr Art Directors — Jurriaan van Bokhoven, Nando Correa
Copywriter — Bo Willemsen
Art Directors — Elena de Torres, Marilena Manousou
Production: ILA STUDIO
Photographer/Director: Jef Boes
Producer: Karen De Schepper
Locationmanager: Bert Van Blaere
DP: Pim Vergeest
Gaffer: Max Merkus
Agency Producer — Jimi Visser
Strategy — Bas Vroonland, Twan Wiertz
Account — Mayoo van Wissen, Tim Phoelich, Judith Fokker