Campaign video JPL Playoffs

Lierse fait la force

The history of the Belgian soccer league is full of legendary moments. Moments that are etched in every fan’s memory. Moments you fear you will never experience again. But anything is possible in soccer, so there is always a chance that such a legendary event will happen again. And when it does, you’ll see it live on Play Sports during the playoffs.

Play Sports’ new spot is about such a moment in soccer history: the year Lierse captured its last Belgian title against all odds, 1997. Fans and former players Bob Peeters and Eric Van Meir look back on that unforgettable year in which the country’s small team dominated the entire season and played champion under Erik Gerets’ leadership.

In the spot directed by Jef Boes for Aka De Mensen, we see players and fans from back then reunite as they describe how they remember that championship year down to the smallest detail. You never forget anything like that. The legendary archival footage is the ultimate proof of that. But what’s really punishing is that that another team could write an almost similar dream story this season: Union Saint-Gilloise. The team that Lierse supporters pay tribute to in their own way at the end of the spot that concludes with the line “If history repeats itself, you’ll see it on Play Sports.

Agency: TBWA 
Client: Play Sports / Lieselotte Van Aperen
Executive Creative Director: Jeroen Bostoen
Senior Copywriter: Thomas De Vreese
Senior Art Director: Dieter Vanhoof
Client Services Director: Max Fauconnier
Strategic Director: Kristof Janssens
Production company: Aka De Mensen
Executive Producer: Eline Rousseau
Producer: Audrey Dierckx
Production Manager: Rana Cools
Productie Assistente: Astrid Janssen
Redacteur: Bram Vandendriessche
Director: Jef Boes
1st AD: Samir Devedzic
DOP: David Doom
Focus Puller: Boris Godfroid
2nd Cam Assistant: Jokke De Roo
Gaffer: Michael Swennen
Drone: Seppe Koop – Kopterman
Drone: Jonas Van de Winkel – Kopterman
Sound Engineer: Thomas Van Baelen
Set dresser: Pieter De Donder
Location Manager: Zowie Boone
Post-production company: MAKE
Producer: Shana Duprez, Katrien Van den Brande
Post-producer: Shana Duprez
Offline Editor: Bram Dutry
Online Editor: Stijn Van Assche, Lisa Vermeulen
Grading: Tom Mulder
Sound Engineer: Eli Sundermann / Gwenn Nicolay