McD / Jef Boes, Director & Photographer

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McD

Summer Campaign

After a long, sun-filled summer, McDonald’s celebrates this exceptional summer with a campaign built only just around that. People enjoying McDonalds® meals captured through the shadows they cast, putting summer and its iconic snacks in the spotlight.

Agency: TBWA\Neboko
Creative Directors: Nick van Wagenberg & Nevil van Outheusden
Photographer: Jef Boes
Production: ILA Studio
Producer: Alexia De Splenter
Digi assistent: Christian Giménez
Retouching: Ruud Van Doorn & Jef Boes

← Previous project Jan De Nul Go to the overview Next project → ALDI

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