eastpak
eastpak

Eastpak’s “A “Resist’r Case campaign is a clever nod to action thrillers like Ronin and Pulp Fiction. It tells the story of two guys tasked with delivering a suitcase from point A to B. Naturally, things go sideways. Spies, chaos, and urban chases ensue, with rooftops, alleys, and gritty cityscapes in Brussels setting the tone.

The real star? The suitcase. It’s tossed, scraped, dropped, and dragged through it all—never missing a beat. No dents, no fuss, just pure resilience. More than just a bag, it feels like a reliable sidekick, built for the kind of chaos life throws your way. Built to resist.

The campaign is simple yet striking, showing off Eastpak’s design in a way that feels effortless but memorable. It’s not flashy—it’s functional, and that’s exactly the point.

The Chase

The chase intensifies through crowded streets and chaotic intersections.
Amid the frenzy, the suitcase holds its ground—lightweight yet indestructible, it weathers every jolt and bump. 

The Rooftop

The character leaps between rooftops, the suitcase caught mid-air or just as it strikes the ground. The freeze-frame captures the split-second tension—the suitcase rebounding slightly, defying the chaos around it.

The Observer

A woman in a sharp business suit sits poised on a plush sofa, a newspaper held loosely in her hands. Her eyes, however, betray her focus, peering intently over the paper at the two men with the suitcase as they check into the hotel. Calm and composed, she exudes an air of quiet authority—her presence suggesting she’s far more than just a bystander in this unfolding intrigue.

The Getaway Car

The suitcase commands attention on the passenger seat, its rugged design unshaken as the car speeds through narrow streets. A hand grips the gear stick, rings glinting in the light, before the car screeches to a halt. The men jump out, clutching the suitcase like their lives depend on it—unaware of the spy watching them intently from above.

Jef Boes brings his signature touch to Eastpak’s ” A Resist’r Case” stepping in as photographer and director. Known for his ability to create raw, authentic imagery, Boes captures the chaos and charm of the story with precision and energy.

His vision drives the campaign. Every detail, from the tension in a chase sequence to the wear-and-tear on the suitcase, feels deliberate yet natural—rooted in a moment that’s both cinematic and believable.

His multifaceted approach ensures the campaign is more than just a series of shots. It’s a cohesive narrative where every image, movement, and line feels connected.

This brings Eastpak’s durability to life, showing off the suitcase in a way that’s as tough and resilient as the story itself.

Built to Resist.

The film isn’t just about showing a tough suitcase;
it’s about taking the viewer on a entertaining journey”

SS25 RESIST’R CASE

EASTPAK: Elke Bruggeman / Can Bayraktaroglu / Caroline Sysmans
PRODUCTION: ILA STUDIO
PRODUCER: Sarah Theys & Lise Everaert
DIRECTOR / PHOTOGRAPHER: Jef Boes
DOP: Ivo Nelis
GAFFER: Louis-Philippe Beauduin
DIGI: Ushua Goeminne
GRIP: Laurens De Coster
ART DEPARTMENT: Silke De Rycke
SET DRESSER ASSISTANT: Ellen Brock
CAR HANDLER: Valentin Delchambre
STYLIST: Vincent Van Laeken
STYLING ASSISTANT: Nathalie Klockaerts
H&MU: Kim Theylaert
PRODUCTIONS ASSISTANT: Maxine Lodeweyckx, Gaelle Spaas, Alexia De Splenter
POST PRODUCTION: FRAMES post production
EDITOR: Jef Boes & Bram Dutry
ONLINE EDIT: Robin de Praetere
GRADING: Fons Van Onverbeke
MUSIC & SOUND DESIGN: KLANKWERK
RETOUCHING: Patrick Bras
DESIGN: Martijn Leenaers