Eastpak’s “A “Resist’r Case campaign is a clever nod to action thrillers like Ronin and Pulp Fiction. It tells the story of two guys tasked with delivering a suitcase from point A to B. Naturally, things go sideways. Spies, chaos, and urban chases ensue, with rooftops, alleys, and gritty cityscapes in Brussels setting the tone.
The real star? The suitcase. It’s tossed, scraped, dropped, and dragged through it all—never missing a beat. No dents, no fuss, just pure resilience. More than just a bag, it feels like a reliable sidekick, built for the kind of chaos life throws your way. Built to resist.
The campaign is simple yet striking, showing off Eastpak’s design in a way that feels effortless but memorable. It’s not flashy—it’s functional, and that’s exactly the point.