Hipro joins forces with two of Belgium’s top athletes: Cynthia Bolingo, the record-breaking 400m sprinter, and Lotte Kopecky, a seven-time World Champion. Through captivating TV commercials and print campaigns, their partnership embodies resilience and excellence. Together, they inspire audiences to reach new heights and embrace the extraordinary.
Hipro / DANONE
Belgian’s Finest
I directed and photographed the two commercials alongside two of my favorite Belgian DoPs – David Doom and Ivo Nelis. It was a pleasure working alongside them to bring our vision to life. The commercials were produced by ILA, with Sarah Theys and Sharon De Graeve leading the production team. The music was composed by Thomas Houthaven (Klankwerk) and seamlessly edited by Frames Post Production’s very own, Bram, Gil and Robin. It was a collaborative effort that resulted in some great work, and I’m grateful for the opportunity to work with such talented individuals. It wouldn’t be possible without the creative team who gave us carte blanche in visual approach. Thanks for that, Stephen & Thierry!
DIRECTOR Jef Boes
PHOTOGRAPHER: Jef Boes
PRODUCTION: ILA STUDIO
CLIENT: HIPRO/DANONE
AGENCY: Boondoggle
Agency Producer: Bérengère Lurquin
Account: Hanne Goossens
Creation: Thierry Verdoodt & Stephen Walckiers
Crew Lotte:
DOP: David Doom
1 AD: Tanguy Lijssens
1AC Wouter Dewilde
2nd AC Tone Verswijvel
PHOTO DIGI ASSISTANT: Basiel Debrock
GAFFER: Dries Depaepe
ELECTRO: Antonin Suppes
Key GRIP: Lester Otten
GRIP: Michiel Merlevede
SOUND ENGINEER: Maarten Janssen
SET DRESSER: Karina Soors
H&MU: Kim Thylaert
EXECUTIVE PRODUCER: Bo De Group
PRODUCER: Sarah Theys
PRODUCTION ASSISANT: Sharon De Graeve
RUNNER: Zoê Fransman
CAST: Lotte Kopecky
Crew Cynthia:
DOP: Ivo Nelis
1 AD: Bob Vanwayenbergh
1AC: Vincent-Aaron Seghers
2ND AC: Deen Vandewalle
PHOTO DIGI INTERN: Kaye Van Loon
GAFFER: Robert Hoebeke
ELECTRO: Bart Van Driel
KEY GRIP: Thibault Sellier
GRIP: Antoine Piccarelle
SOUND ENGINEER: Vital Tilborghs
SET DRESSER: Karina Soors
H&MU: Kim Thylaert
EXECUTIVE PRODUCER: Bo De Group
PRODUCER: Sarah Theys
PRODUCTION ASSISANT: Sharon De Graeve
PRODUCTION ASSISANT: Maxine Lodeweyckx
RUNNER: Lotte Brebels
CAST: Cynthia Bolingo
Grading: François Dubois
Post Production: Frames
Editor: Bram Dutry, Gil vander Cluyzen, Robin De Praetere
Post production: Robin De Praetere
Post Producer: Jelle Robbeets
Audio: Klankwerk
Music Composing: Thomas Houthave