Christmas campaign video

For this year-end, Inno has decided to organize a solidarity action. In all the chain’s stores there will be Christmas trees containing donation vouchers, with amounts that customers can choose (from 5 to 20 euros). It suffices to checkout the voucher as an ordinary item at the checkout.

The money collected will be donated to the associations Arc-En-Ciel and Children’s Poverty Fund, partners of the action. These will use the money to give presents to children in need, as well as to support them throughout the year. Inno is committed to making another donation on top of the amount collected.

Het ingezamelde geld wordt geschonken aan de verenigingen Arc-En-Ciel en Kinderarmoedefonds

Client: Inno
Agency: DDB
Production: MAKE
Cd: Kwint Demeyer
Account & Extra: Alice Platteau
Creatives: Celestin Metens & Antoine de Bellefroid
Producer: Cindy De Mooter, Elien De Brouwer
Director: Jef Boes 
DOP: David Doom
1AD: Joke Pevenage
Gaffer: Pieterjan Donkels
Focus: Hannes Bruyneel
Styling: Sarah Roelstraete
Set Dressing: Jef Staut
Location Manager: Edward Bosschem
Offline & Online Edit: Robin De Praetere @ Frames.
Grading: Francois Dubois
Sound: Jan Pollet
Casting: Juliette VDE