Juntoo / Jef Boes, Director & Photographer

This is Juntoo.

Born at the intersection of north and south, Juntoo moves naturally between both worlds. Guided by northern discipline and softened by southern intuition, it finds balance in everything it creates.

This is how Juntoo designs interiors: with craftsmanship and honest materials. Timeless designs, made to last for generations.

Belgium may be small, but through Juntoo, its sense of design speaks with quiet confidence and lasting impact.

✰ Juntoo // A New Director’s Cut ✰

For this film, we found inspiration in a music video by A$AP Rocky. The challenge was making it work around a big central element, furniture, while still keeping everything feeling organic, natural, and, most importantly, not forced. Very happy with the result, which will live in many different shapes and forms across all social platforms.

The most masterful balance between beauty and functionality.

Thanks for the kind words, Iwein and Laurent, after the campaign launch. 🫶🏻

Director – Jef Boes
Production by ILA
Executive Producer – Sarah Theys
Line Producer – Jeroen Berx ⍣
Production Manager – Alexia De Splenter
DOP – Kamiel Doens
Offline Editor: Robin De Praetere – Frames Postproduction
Grading: Wietse Van Bezooijen
Sound & Sonic Branding: Raygun
1st AD – Joke Pevenage
1st AC – Joris Rymen
2nd AC – Muna Baradi
Steadycam – Sander Blok
Gaffer – Rayan Imoula
Elektro – Benoît Dericke
Elektro – Noe Souchaud
Elektro – Samu Belaachi
Elektro – Louis Guerig
Elektro – Pierre de Wustemberger
Elektro – Hugo Corson
Elektro – Lucas Gonzalez
Make-up Artist – Kim Theylaert
Styling – Sarah Roelstraete
Art Department – Karina Soors
Art Department Assistant – Stijn van Damme
Art Department Assistant – Silke Vermassen
BTS Photographer – Stan Lerooij
Casting – Wewantyou  Online Editor: Frames Postproduction
Photographer – Jef Boes
AGENCY – Lucy