I can cross a complete jersey campaign for KAA Gent off my bucket list.
From day one, we wanted these shirts to be more than just the launch of a new piece of fabric. We wanted to tell a story that could only be told here. A story about Ghent and the Club, with everything that goes along with it. About two elements that are impossible to view separately. From the outlying neighborhoods to the foundation, the standard-bearers, collectors, die-hards, young, old, and new, the citadel, and City Hall. All the way to the stars and the moon.
My wingman—and vice versa—Martijn: you rock. From the first ideas to the final details. Fucking sick. Thanks to everyone who helped make this happen—cliché, but you know… 💙🤍
The campaign unfolds over the course of several weeks, with each shirt being released one after another.
