Why drive when you can ride?
Over 55% of Bolt users say they don’t need a car in the city.
Find out why riding is the new driving.
Bolt.
Why drive when you can ride.
DRIVING
Driving
is pulling up to the wrong side of the petrol pump for the third time this week. It’s a check engine light blinking for no reason and hearing your mechanic say that no reason costs one thousand. It’s back aches. Neck pains. The unbearable numbness of butt cheeks.
Driving
is screaming at that blatspangled trizzlecrunker who cut you off only to realise that he’s a sweet old grandpa driving his grandson to football practice. It’s seeing grandma wave at you from the backseat and feeling bad for calling her husband a trizzlecrunker.
RIDING
Riding
is none of these things.
Riding gives you the benefits of driving without the hassle that comes with it.
While others are yelling at their dashboard, you’re cruising through the city with a smile on your face.
No sweat, no noise, no stress.
Photographer: Jef Boes
Creative Director: Liisa Ennuste
Design Lead: Alexsandra Kruusberg
Head Of Brand: Max Malicki
Creative Project Manager: Helina Tähtla
First Assistant: Louis Philippe Beauduin
Producer At ILA: Karen De Schepper
Producer Pt: Maria Machado
Producer Pt: Sandro Machado
Production Assistant: Joao Machado
Location Manager: Catarina Marques
Local Photo Assistant: Hugo Silva
Styling: Maria Falé
Hair & Make Up: Alex Origuella
Set Designer: Carmen Barber
Set Designer Assistant: Manuel Barbosa
Set Designer Assistant: Yiana Yaari