KASTEELBIER 0,0
KASTEELBIER 0,0
Even while . . .

“Kasteel Rouge serves pilots, youngsters studying and a pregnant woman beer, in high-profile campaign. Something that not many other brewers – possibly none – have yet managed.”

Who doesn’t know Kasteel Rouge? That tasty fruit beer, that gets you drunk a little too quickly.. Well,  

A new, bold campaign from the Kasteel Brewery shows that, Kasteel Rouge 0.0% – the new alcohol-free variant of their 8% Alcohol Rouge beer – Yes, It can be drunk anywhere and by anyone. A pioneer in fruit beers sets the alcohol-free tone. After months of brewing and tasting, Kasteel Rouge 0.0% is now a reality. It really tastes just as full-bodied, fruity and surprising as the original- only the alcohol is missing.

Something that not many other brewers – possibly none – have yet managed.

With this promotion, the brewery wants to show that you can indeed enjoy a beer moment, but without promilles.

Client: Kasteel Brouwerij Vanhonsebrouck
Agency: Geronimo Brands
Creative Direction: Gertjan De Smet
Campaign Concept: Gertjan De Smet, Dirk Domen, Jef Boes
Film & Photo Production: Geronimo Brands, DPLMT
Production Lead: Joachim Veyfeyken
Production Assistent: Oleg Ustimenko, Seppe Gielen, Ralph Luyten
Film Direction: Jef Boes
DP: Ivo Nelis
1st AC: Boris Godefroid
Gaffer: Dries DePaepe
Grading: Joppo @ De Grot
Post Production Studio: Frames
Editor: Robin Depraetere
Sounddesign: Klankwerk
Art Direction: Karina Soors
Styling: Sarah Roelstraete
MUA: Kim Tuylaert
Photographer: Jef Boes
Photo Assitent + Digi: Louis-Philippe Baudoin
Foodstylist: Pat Proot