ING
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Private Banking.

TBWA and ING challenged me to translate their private banking into a dish, so I teamed up with some incredible culinary minds.

Together with Chef Davy De Pourcq, Restaurant Commotie, Sous Chef Sander Van den Broucke, and a kitchen crew full of flavor, from Frames to Rien to François. We cooked up this tasty beautiful ad.

Enjoy. It’s rich in every sense.

 

Agency: TBWA Brussel
Creative Director: Jeroen Bostoen
Creatives: Greg Van Buggenhout & Geert Verdonck
Accounts: Thomas koltsidas, Elien Onclinx, Regine Smets
Production: Make
Executive Producer: Cindy De Mooter
Producer: Rien Behaeghe
Director – Photographer: Jef Boes
Digital Assist: Louis Philippe Beauduin
DOP: Sander Vandenbroucke
Focus Puller: Hannes Bruyneel
Gaffer :Kristof Collier
Light Electro: Korneel Moeyaert
Key Grip: Benjamin Speyer
Grip Assist: Martial Viel
Art Director: Silke Derycke
Art Director Assist: Sanne Smidts
Food Stylist: Davy De Pourq
Stylist: Sarah Roelstraete
Make up: Kim Theylaert
Location manager: Liedewij Deroo
Editor: Bram Dutry @ Frames Postproduction
Grading: Francois Dubois
Online producer: Griet Wils

Photoretouching: Eclipse Retouching.