Brand Campaign Film & Photography

Summer, Aug. 24, 2023, we are just driving back from vacation in Germany.
I get a phone call from an unknown number. Hi Jef, Maarten Sundermann here, you don’t know me, but I know you. Making a movie together? After a few intense days of treatment, winning the pitch, one month of pre-production, one week of shooting, lots of zoom-calls and two weeks of editing and grading, after 2,5 months it’s finally there..

My first film for @film.monks & Ogilvy Amsterdam. My first major campaign film and print for the Netherlands. Incredible thanks to @itolga for the wonderful trust and tons of humor. @jesseridder and @jvanbokhoven for totally getting inside my head and even adopting my Flemish bad one-liners. Gelijk Zot ! And to the 3 top producers who really went out of their way to make the movie the way it needed to be made…. “you guys pulled some serious strings.” Thank you, for the beautiful sets, styling, make up, . vfx, invisible A.I. , punishing cast and the beautiful music! And to David of course for standing by me for many days and going crazy together.


The film is accompanied by Ramses Shaffy’s iconic song: sing, fight, cry, pray, laugh, work and admire. Will be supported with a national radio, outdoor, online and social media campaign. There will also be displays at the Ziggo Dome and on the large LED screen at the entrance to the office at Hoog-Catharijne in Utrecht. You’re not going to be able to see past it all.

“The most amazing moments are the moments when you really feel something. And if entertainment does one thing, it is arouse emotions. We see that beautifully portrayed in this campaign: all the emotions you can experience thanks to our wide range of entertainment are passing by. From a laugh and a tear to amazement and wonder. “

Laura van Gestel, director of marketing communications

Client:: Vodafone Ziggo
Agency:: Ogilvy Amsterdam
CD: Tolga Büyükdoganay
Creatie: Jesse Ridder, Jurriaan Van Bokhoven
Productie: Media.Monks
Head of Film & Craft: Maarten Sundermann
Director / Photographer: Jef Boes
1st AD: Jurriaan Rohde
2nd AD: Steven Gielen
Executive Producer: Bernd Out
Senior Producer: Jim Bresser
Producer: Cedric Otten
Production Manager: Titus Zeldenrust
Ziggo Specialized Producer: Niels Scheidde
Post Producer: Daniel Ismaily
DOP: David Doom
Focus Puller: Paco Kumar
2nd AC: Stevie Vos
VTR: Pieter Both
VFX supervisor: Patrick Mere
Gaffer: Frank van Hekken
Best-Boy: Ryan Schaminee
Light Assistant: Tara Bisioen
Light Assistant: Dirk Zijlstra
Light Assistant: Ravi Breukers
Light Assistant: Abel Berghuis
Grip: Jorrit Haas
Grip assistant: John Pieter Hokke
Sound: Dominic Happé
Production designer: Bram Doyer
Rekwisiteur: Aukje Leenaars
Set dresser: Angelique Melis
Lead H&MU: Kateryna Bekstage
Ass H&MU: Iryna Bekstage
Wardrobe: Chantal van Setten
Ass wardrobe: Evita Broere
Location manager: Adrian van den Bovenkamp
Editors: Michiel Van Zummeren, Jef Boes, Teun De Witte
Geluid: Public Audio, Massive Music
Muziek: Ramses Shaffy, Stichting Shaffy
Grading: De Grot – Erik Van Den Heuvel
Fotografie: Jef Boes
Photography Assistant: Jacob Heus
Photography retouching: Patrick Bras