An ostentatious campaign video announcing Cercle’s contract extension takes us to the historic Jan Breydel Stadium, home of both Cercle and Club Brugge. The Green-Zwart’s greenkeeper, fictional or not, enters the field, accompanied by a typical lime-painting machine. After a perfectly normal start to his course, the man suddenly colors firmly outside the lines, both literally and figuratively. To the tones of a wonderful classic record, he waltzes across the field with his paint cart as if he were a contestant from So You Think You Can Dance. The whole enterprise looks lifelike, but did Cercle – and especially rival Club Brugge – really allow the placement of a life-size painted logo? “Only insiders know that. And HLN commentators, because they know everything”
