La Roche Posay
La Roche Posay
Skin is more than skin.

This film and photo series thoughtfully captures the beauty and individuality of people with visible skin conditions. Each image is brought to life with care and respect, celebrating the unique stories of every subject while highlighting their natural beauty in an honest and intimate way. Led by photographer and director Jef Boes, known for his raw, authentic approach and ability to transform everyday settings into compelling visual narratives, the creative team masterfully balances sensitivity and artistry, ensuring each story is told with integrity and impact.

Client: La Roche Posay
Agency: BETC
Production: Caviar Paris
Ecec prod: Florence Jacob
DP: Théodore Hugonnier
Dir: Jef Boes
AD’s: Olivier Coulhon, Emeline Robbes
Production: Anne-Laure Godhino, Joy Autuly
Grading: Fons Vanoverbeke
Sound: Klankwerk
Edit: Joris Willems