STUDIO BRUSSEL Festivalzomer / Jef Boes, Director & Photographer

Every summer, tens of thousands of people gather on festival grounds all over Belgium.
People of different ages, with different backgrounds, with different musical tastes, but with one great common love: music festivals.
So the ideal time for all these people to get to know each other better.
And where can you feel more connected than in the front row of a great performance?

As ‘the festival broadcaster’, Studio Brussel knows like no other what is going on at festivals. And if one thing stands out, it’s that festivals have never been so diverse. Music genres overlap on the various stages and festival-goers can no longer be pigeonholed. You see everyone mixed together enjoying good music. And that sense of togetherness is what Studio Brussels’ new festival campaign is all about: “The front row. That’s us.”

The campaign consists of 3 TV spots, radio spots and print focusing on the front row at a festival. A front row filled with fans of rock, pop, techno, indie, hip hop, etc., all together fully immersed in different genres of music. The spots were directed by Jef Boes, who used a unique visual technique to elevate the front row into a poetic ode to the festivalgoer and the friendship and togetherness that is created through music. Whether that’s Billie Eilish, Creeds or Queens Of The Stone Age.