CRISTAL
CRISTAL
Led wall + A.I. background + real life decor

THE BEST FROM BELGIAN SOIL
For us, a really good lager is a Cristal made with as many local ingredients as possible. The best from Belgian soil goes hand in hand with closer cooperation, better traceability and less transport. That’s better for the planet, better for our Belgian farmers and better for the quality of our lager.

But in the midst of our commitment to authenticity, an unexpected twist pops up. Despite the fact that we would have loved to have worked on the Belgian landscape, our vision unfolds not on the rolling meadows due to the bad weather and also because it is just now not harvest season, but within the confines of a studio, where innovation and tradition converge. Here Studio Cachet unveils a masterpiece, hand-picked grains. A brilliant LED wall illuminates our scene with the sparkle of the sun, breathing life into our skies.

A fusion of technological trickery and a touch of artistic finesse we choreograph a visual feast. Guided by the skilled hands of a master beer stylist and the subtle touch of AI-driven design, each frame becomes a celebration of flavor, a testament to our unwavering commitment to excellence.

Proud of it.

CLIENT: Cristal
AGENCY: Wundermann Thompson
AGENCY PRODUCER: Thomas Anthoni
CREATIVE DIRECTOR: Sam De Volder
CREATIVES: Mathijs Bettens & Tijs Dejonckheere
ACCOUNTS: Barbara Van Duffel & Mathijs Bettens
PHOTOGRAPHER/ DIRECTOR: Jef Boes
DOP: Ivo Nelis
DIGI ASSISTANT: Louis-Philippe Beauduin
GAFFER: Kristof Collier
GAFFER ASSISTANT: Anton Knecht
GRIP: Edwin van den Hove
1 AC: Vincent-Aaron Segers
STYLIST: Sarah Roelstraete
HAIR & MAKE UP: Vicky De Fré
SET DRESSER: Aaron De Keyzer
SET DRESSER ASSISTANT: LARA
BEERSTYLIST: Hans Hogervorst
EXECUTIVE PRODUCER: Karen De Schepper
PRODUCTION ASSISTANT: Maxine Lodeweyckx
RETOUCHING: Patrick Bras
GRADING FILM: Xavier Dockx