NESCAFE / Jef Boes, Director & Photographer

Expect more from every cup

Coffee. Your humble ritual. Is bigger than you think. With the launch of its new sustainability communication, “Expect more with every cup”, NESCAFÉ Europe wants to unveil this truth to consumers: there is so much more behind a cup of coffee.

Every time you enjoy a cup of NESCAFÉ Gold or NESCAFÉ Classic, you are not just enjoying your favorite coffee. With 6,000 cups of NESCAFÉ consumed every second, the brand is committed to using its scale and reach to ensure it can contribute to a positive impact in people’s lives and the planet, from farm to cup.

Special thanks for the good care of Art Director Cecilia Astengo to guide, trust and work with me on this project !

Production: Caviar  
Agency Credits – Publicis Worldwide
Copywriter Publicis Conseil: Natalia Huidobro
Art Director Publicis Conseil: Cecilia Astengo
Director Digital: Jef Boes 
DOP Digital: Ivo Nelis
Director TVC: Reynald Greysset
DOP TVC: Matias Boucard
 Producer: Florence Jacob / Louis Saint Calbre
Producer: Florent Haese / Carl Cohen
 Photographer: Jef Boes
 Print Producer: Meriem Cherfi
Post-Production: Prodigious
 Post-Producer: Reunan Rescourio
 Flame Lead: Bruno Maillard
Flame: Nicolas Vogel  
After-Effect: Paul Crezé, Dany Lacarelle, Emilia Redondy  
Grader: Julien Alary  
Matte Painting: Jean-Charles Minvielle
 Editor: Yannick Giffard  
Sound Producer: Emmanuel Desmadryl  
Music  Publishing rights:  Track/Work/Recording: ‘’People help the people’’  Author(s)/Composer(s)/ Other(s): Simon Aldred  Publisher(s): Kobalt For 100% of the publishing rights  

Agency Credits – Publicis Worldwide  
Copywriter Publicis Conseil: Natalia Huidobro  
Art Director Publicis Conseil: Cecilia Astengo
 Creative Director Publicis Conseil: Shane Hanton  

NESCAFÉ Europe Lead Publicis Conseil: Elodie Orosco  
International Account Director Publicis Conseil: Camille Bignon  
International Account Director Publicis Conseil: François Borel  
Account Executive Publicis Conseil: Lola Laborde  
Senior Commerce Creative Publicis Poke: Julia Reboucas  
Senior Commerce Creative Publicis Poke: Louise Signard  
Commerce Creative Director Publicis Poke: Frederico Roberto  
Commerce 3D Designer Publicis Poke: Damion Seddon
 Senior Commerce Designer Publicis Poke: Karl Poole  
Head of Retail Design Publicis Poke: Rory Neighbour  
Commerce Group Account Director Publicis Poke: Sally-Anne Cuthberson  
Commerce Senior Account Manager Publicis Poke: Hannah Scarborough  
Head of Delivery for Commerce Publicis Poke: Patricia Curry  
Production  Co-CEO Prodigious France: Christopher Thiery
 Head of Production: Thomas Marion  
Head of Agency Production: Caroline Petruccelli  
360 Producer: Myriam Katz, Philippine Domenech